Strategic Growth Consultancy
Most businesses have access to research, trends and AI-generated insight. What's missing is the commercial judgement to know what it means and what to do next.
The Problem We Solve
Where most businesses get stuck
Markets shift. AI tools surface trends by the hour. Leadership teams are left asking the same two questions: So what? And now what? Dual-inQ exists to answer those questions — with the rigour of deep insight practice and the commercial sharpness of people who've made real decisions under real pressure.
We sit in the gap between knowing and doing. Between the data and the decision. Between the research agency and the big consultancy. We're not the right partner if you need more data. We are the right partner if you need to know what to do with it.
We work across sectors, with particular depth in FMCG, drinks and consumer brands across developed and high-growth markets — including a genuine passion for the growth opportunities across Africa.
Why Dual-inQ
What makes us genuinely different
Most consultancies lead with either insight or strategy. We bring both — and we've done it under real commercial pressure, not just in advisory roles.
We've sat on your side of the table
Both founders have held senior client-side leadership roles, making decisions with real stakes — budget accountability, board scrutiny, commercial consequence. We don't just advise. We know what it feels like to own the outcome.
Insight rigour meets commercial sharpness
Deep consumer and market insight expertise combined with marketing and commercial leadership — in the same room, at the same time. The diagnosis is right and the action is viable. That combination is rare.
Africa is not an afterthought
We combine genuine on-the-ground market understanding with a passion for the growth opportunities the continent presents. For most consultancies, Africa is a footnote. For us, it's a specialism.
On AI & Insight Tools
AI tools can surface trends, generate reports and aggregate data faster than ever before. That's genuinely useful. But access to insight is not the same as knowing what to do with it. We bring the commercial judgement, sector experience and strategic clarity that turns AI-generated information into decisions your business can actually act on.
Our Proprietary Framework
How we move from information to action
01
Interrogate
Cut through noise, bias and assumption to expose what you think you know — and where those assumptions may be leading you wrong.
02
Interpret
Distil what actually matters. Not all signals are equal. We find the insight that changes decisions, not just confirms them.
03
Influence
Shape the decisions that determine direction. Strategy without influence on the room is just analysis. We ensure the findings land.
04
Implement
So it lands in the real world. We work with your teams to translate direction into action that holds under commercial pressure.
The Insight Quotient™
When your Insight Quotient is strong, it acts as a multiplier — sharpening decisions, accelerating execution and unlocking growth. Because insight alone doesn't drive performance. What you do with it does.
Who We Work With
We work with businesses at critical moments
If you're looking for clarity, direction and the confidence to act — we should talk.
01
Growth has stalled or become unclear
When momentum is lost and the standard playbook has stopped working. We help you diagnose what's actually changed and where the real opportunity sits.
02
High-stakes strategic decisions
Major investment, brand repositioning, market entry — decisions where the cost of an unchallenged assumption is too high to accept. We provide the rigour good governance demands.
03
Innovation and market expansion
Exploring new product territories, categories or geographies. We combine foresight, consumer understanding and commercial realism — particularly across Africa and high-growth emerging markets.
04
Alignment and direction are missing
When leadership teams are working from different assumptions or strategy isn't translating into action, we create the shared clarity that allows execution to begin.
"Insight alone doesn't drive performance. What you do with it does."
The Dual-inQ Principle
The Team
Founded by two senior industry leaders
Gillian Skinner
Co-Founder · Commercial Leadership
The commercial reality check.
20+ years building, renovating and scaling consumer brands across spirits, RTDs and wine in global and emerging markets. Gillian combines brand imagination with commercial discipline — translating insight into distinctive positioning, innovation pipelines and sustained profitable growth.
Erica Fourie
Co-Founder · Insight & Strategy
The insight rigour.
25 years shaping growth, portfolio and brand decisions across premium alcohol and global FMCG. Erica has operated client-side and in agency leadership across Europe, Africa, Asia-Pacific and the Americas — translating insight into strategic clarity that leadership teams can actually act on.
Combined Brand & Category Experience
South Africa · Sub-Saharan Africa · United Kingdom · Europe · North America · Latin America · Asia-Pacific · Global Travel Retail
Get In Touch
We'd like to hear from you
If you're at a critical decision point and need clarity, direction and the confidence to act — we'd like to hear from you.
Registered Address
Dual-inQ Ltd · Company No. 17040716
Beechey House, 87 Church Street
Crowthorne, RG45 7AW · England
Credentials & Registration
Dual-inQ Ltd is registered in England and Wales. Verify at Companies House.
